Studies conducted recently by a credible institution revealed that many people nowadays prefer to buy products or seek services via an online platform. This means that you should not sit down and relax once you have built a solid website because users are demanding more. You need to make improvements to make your websites more efficient to better user experience. So the big question is; what quick improvements can you make on your website to create a more efficient and user-friendly experience? In this article, we are going to give you tips on quick website improvements you can do now.
1. Loading speed
If there is one thing that annoys visitors is clicking a website only to realize that it takes forever to load. No one likes to wait for long period and tolerance for delay is getting shorter and shorter every single day as technology advances. Even a small improvement in your website loading speed can make a huge difference when it comes to persuading the visitor to take action. Work closely with your server company and your website developer to improve your website pages loading times. This will help you retain and also attract many new customers to your website.
2. Attractive call-to-action
Call-to-actions are very important because they help the user to navigate easily on your website to get where they want. When coming up with a call to action, there are various things that you need to consider. First, it needs to be attractive and compelling. You also need to consider the color because different colors evoke different messages. Before choosing a color for your call to action, you need to carefully think about the message that you want to communicate to the user. The second significant thing to consider is the actual words to use for your call-to-action click buttons. The word should be able to entice your target audience to do something that you want them to do. This means that your words should be time sensitive, bold and action-oriented.
3. Fresh content
Just the way a store changes its display every month, you need to make sure that your website is frequently updated with fresh content that is relevant, informative and up to date. People always avoid websites that have the same old content every time they look. By updating your content frequently, your visitors will always look forward to visiting your website to see what new happenings you have posted.
4. Be consistent
Your main aim should be to give your audience a good user experience. This can only be achieved if your website is consistent. This means that everything within your site should match including the design elements, photo choices, illustration among many others. Drastic design changes from one page to another can lead to confusion, or overwhelm your user causing them to lose interest in your site altogether.