A call to action provides several things, such as a good direction for all of your users, a way of measuring the amount of success on your site, and of course, a strong focus on your site. So, how does one go about creating an effective call to action?
Here are a variety of methods that can help you achieve this:
1. You should probably focus on the type of value your specific call to action provides for your users. Before a visitor feels willing to participate in a call to action, they should have to quickly recognize the importance of the topic. Now, this is why Infomercials are so helpful. Before Infomercials attempt to make people respond immediately, they identify the specific problem. Then, they offer a solution to that problem. You must also explain the possible benefits of responding to the call to action. What will the visitor get out of it? What are the visitor’s benefits? What are they gaining from it?
2. Now it is time to start addressing the users specific questions that they may have about the “call to action” that you are presenting. What you must understand is that completing a “call to action” is typically a notion of trust from the behalf of the visitor. Why? They are showing that they trust you because they are giving you personal information — and money, of course. You are receiving their payment in this process. However, after they’ve completed the call to action, they will have plenty of questions to ask you. They will have concerns, if you will — that should be properly answered before they go on any further, and make commitments to your service.
3. You should definitely limit the amount of particular “calls to actions” on your website. You want a number to abide by. Why? It is essential to focus the actions you will be making. If you use too many of these calls to actions, you’ll find that the customer is easily overwhelmed. That is not something you want. There are plenty of studies that show that if the buyer sees too many available options, they may just end up not buying anything at all. So, when you limit a number of options that the customer will have to make, we can subsidize the amount of effort the customer must mentally make. It is far safer to guide the customer, step by step. Now, this type of efficiency can apply to almost everything on your website!
4. It is highly advisable that you consider the way you are physically positioning your “call to action.” This is a pretty important leading factor. It is recommended that you place your “call to action” somewhere high on the page, in plain sight of the user, preferably near the central area, or column. However, you should be very careful. There are many things that people do unknowingly that can take the focus away from the “call to action,” like adding in human faces close by, among other things. A face can strongly take away focus from the “call to action.” Check out some great ideas here!
5. You should have a call to action on every page! Don’t just place them on your homepage. Try placing them everywhere. At least, every page on your website should contain a few call to actions!
Looking for more? Check out this video!