Are you wondering why you hardly get any views despite the fact that you have done your best to ensure that your homepage looks professional? Is your website experiencing high bounce rate? If yes then the reason lies in the content that you have posted on your site. The first impression is critical, and that is why it is crucial to ensure that your homepage not only looks professional but also contain quality information that the visitor is looking for. In this article, we are going to give you tips on how to write a good copy of your homepage.
1. Know your audience
The mistake that many people make when writing content for their homepage is not having the proper understanding of their target audience. The only way to capture the imagination of your readers is by knowing them well. You must conduct your own research to know your target audience that you want to address. Your audience needs to shake their heads because you are addressing something that they are relating with. Whenever you are writing copy for your homepage, put yourself in the shoes of your ideal readers then write something that is relevant, informative, persuasive and charming.
2. Use familiar words
Using familiar words is a significant factor that many website owners don’t consider when writing content for their homepage. Most people usually strive to sound as professional as possible to impress their audience. However, that strategy often fails. That is because many web users are not interested in complicated words; instead, they are more interested to see simple words that are familiar. Don’t try to sound so fancy, scientific or unique when writing content for your homepage, instead use simple words that your audience is familiar with. Use care words that your target audience can understand and relate with.
3. Put relevant information first
Writing homepage content is different from writing an essay. An article usually starts with a brief description of what you are planning to discuss, the main body, and then a conclusion. Most important points should be written in conclusion. Web pages, on the other hand, do the opposite. Most crucial information that you want to put across should always come first. The most important thing that most visitors are usually interested to know when they visit your website is what you offer. Once they know exactly what you do, they might then want to learn more about the type of products or services that you offer. Visitors want to know what you do and what you will do for them. Make sure that you put relevant information first when writing content for your homepage.